World Photography Day

Canon Camera sitting on a wood railing looking out at a fall day in the woods

Daguerreotype, a photographic process developed by Frenchmen Louis Daguerre and Joseph Nicephore Niepce in 1837, built the foundation to what is now known as World Photography Day. On this day we celebrate the photographer in all of us, novice to expert, it’s a chance to see how others perceive the world through their lens.

The first known photograph was taken in 1826 by none other than Joseph Nicephore Niepce. The photo was soon titled “View from the Window at Le Gras”. This was the gateway to the Daguerreotype that was bought by the French government on January 9th, 1839. The patent was presented as a “free gift to the world” so that everyone could partake in capturing pictures.

On August 19th, 2010, World Photography Day held its very first ever worldwide online gallery. Nearly 270 photographers from over 100 countries participated in sharing their photos. This marked the first official World Photography Day.

Here’s a fun fact for you, Robert Cornelius is the OG of selfies, he snapped his first selfie in 1839! How was this done? He removed the lens cap and ran into frame to get the shot. He wrote on the back of the photograph “The first light picture ever taken 1839”.

So how can you participate on August 19th? Grab your phone or tradition camera, and go out and take some photos! We’d love to see some pictures of your beautiful backyard water features!

Have fun with it and remember to share it online using the hashtag #WorldPhotographyDay!

Want to read more on photography and taking pictures of your water features? We’ve got some great blogs for you to check out! Read: Capturing the Perfect Water Feature Picture and Don’t Throw Away Your Shot! It’s Nature Photography Day!


About the Author:


Leah La Farciola

Like the elusive bigfoot, Leah enjoys the great outdoors. Hiking, biking, attempting to longboard, falling off said longboard, rollerblading, you get the picture. Leah attained a piece of paper from THE Ohio State University that states she can make drawings move on a computer. She is the Multimedia Coordinator for Atlantic-OASE, catch her work on the YouTube.

Don’t Throw Away Your Shot! It’s Nature Photography Day

Can you recall a time when you’ve hiked through the woods a deer grazing just 500 feet ahead of you? Or have seen a butterfly perched precariously on a fallen branch? Maybe caught a glimpse of a fox scuttling through your backyard? These are moments that sometimes we wish we had a camera to take a quick picture so that we can savor that moment for years to come, i.e., post it on Instagram. Nature Photography Day embodies not only getting out your camera and getting your Ansel Adams on, but learning how to conserve the natural spaces around you so that wildlife can flourish and be enjoyed for generations to come. June 15th celebrates the photographer in all of us, whether you are a seasoned vet or a beginner, capturing nature at work through a lens is a whole new experience, and it’s closer than you think, try your backyard. 

Attract Wildlife with Your Water Feature

So, what does Nature Photography Day have to do with water features? Well, where’s there’s water, there’s wildlife. This is a chance to incorporate what you already know about water features and extending that knowledge with conservation. It’s as simple as adding wildlife friendly plants to your water garden. So, if you’re looking to add a little National Geographic to your backyard, here are some helpful plants to get you started: 

Arrowhead aquatic plant

Arrowhead – Arrowhead is a great food source for deer, waterfowl and birds, this plant can grow up to 3ft tall and it also provides shoreline erosion protection. 

Blue Lobelia flower

Blue Lobelia – With spikes of blue flowers that bloom in late summer, it attracts hummingbirds in the fall. This plant does well in shade and can grow up to 3ft in height. 

Coontail plant

Coontail – Named after it’s raccoon tail like appearance, it’s a great plant for reducing problematic algae as it takes in phosphorus from the water. This plant does need to be managed so it doesn’t take over the pond.

Joe Pye Weed flowers

Joe Pye Weed – As a pollinator attractor, this plant blooms in late summer and produces beautiful clusters of pink flowers. On cool September nights, you may be able to spot some bumblebees roosting on the flower heads. This plant can grow up to 6ft in height and tends to do better in full sun. 

Marsh Milkweed flowers

Marsh Milkweed – Milkweed is a common butterfly attractor so it’s no surprise that the Marsh Milkweed attracts Monarch butterflies and caterpillars! This plant blooms pink clusters of flowers with a delicate scent. Be prepared, they grow quick, and their blooming cycle is from June to August, they can grow up to 5ft in height. 

For more information about what plants attract which wildlife, please visit the link here.

Capturing Wildlife Through a Lens

Sony Camera sitting in the grass, sense pointing towards the viewer

One of the best ways to capture nature is to just go out with your camera and start taking photos. It can start off being of the plants that surround your pond to the general landscape itself. Who knows, you may catch a few bumblebees in your shot or a cardinal or two. Those are what Bob Ross likes to call “happy little accidents”. Trust me, it’s hard to plan when nature will present itself to you especially when you have a camera in hand. But there are ways to help aid that. A sure way to see some action is to set up a trail camera, they are a great way to catch some of these hidden gem moments when you aren’t around. You can find an array of budget friendly options on Amazon here

So how will you be spending Nature Photography Day? Happy snapping and share with us some of your favorite photos of nature at work! 

For more tips on photography, visit our blog! Read our blog from National Camera Day last year: Capturing the Perfect Water Feature Picture and stay tuned for more photography and videography blogs coming soon!


About the Author:


Leah La Farciola

Like the elusive bigfoot, Leah enjoys the great outdoors. Hiking, biking, attempting to longboard, falling off said longboard, rollerblading, you get the picture. Leah attained a piece of paper from THE Ohio State University that states she can make drawings move on a computer. She is the Multimedia Coordinator for Atlantic-OASE, catch her work on the YouTube.

Social Media Tips For Small Businesses

Most of the world’s way of communicating today is through social media. Today, June 30th, is Social Media Day, the day we get to celebrate the digital world of social media! In honor of Social Media Day, I’ve created a list of helpful tips and advice for all of our small business owners out there starting to take their businesses to social!

Quality Over Quantity

There’s always controversy on how many posts you should be sharing on social media. Everyone has different successes depending on the industry they’re in, their audiences and followers. And it varies between each social media platform from Facebook to Instagram to Twitter on how many times you should post. Instead of worrying about how much or how often you post, work on creating quality posts that reflect your business and show what you have to offer.

Whether you post once a day or only post once a week, do what’s easy for you and your schedule. Set a goal for yourself for how many times you want to post on your business accounts and see how easy or difficult it was to reach that goal.

Don’t know what to post? Think about what your followers would want to see from you and your business. Maybe that’s a progress update on a project you’re working on or sale you’re having. Don’t be afraid to get some inspiration from other companies in the industry and see what they’re sharing to their pages!

Add a Visual

When you’re scrolling through your timeline, what makes you stop for a second? It’s usually a picture or a video! Catch your viewers eyes more with a post that has a picture or a video attached versus just a post with text.

Schedule When You Can

Running your own business is hard work on it’s own. Throw social media into the mix and it’s another task to add to your day. There are plenty of scheduling tools out there to help ease the stress of making sure you post frequently! Check out some of the free tools I’ve listed below.

If you have a Business Facebook Page, you can use the scheduler already included on Facebook! At the top of your Business Facebook Page, there’s some very helpful tools to make running your page a little easier! Go to the Publishing Tools tab. You can then create posts and schedule them to post at a later date! And the best part about this is that it’s free! There are plenty of scheduling tools out there but not all of them are free. Utilize the free ones when you can!

Gain Audiences

When trying to get people to follow your social media accounts, your friends and family are the best free advertising you can get. Take advantage of that! Ask them to like and follow your pages and to share your posts on their pages. The more people who share your posts, the more people will see them!

Not only is it important to gain new followers on your accounts but it’s important to keep the ones you already have. Interact with your current followers. If they comment or recommend your brand and products, make sure you respond and thank them! Share and celebrate customers’ posts about your products or services. This encourages them to interact with you online in the future!

Free Helpful Tools

Scheduling Tools.

While most social media scheduling tools aren’t free, they usually have a free version with limited actions available. Give a free version a try and if you think you need more capabilities, then consider buying a plan. Most of the time, you should be able to use the free version just fine.

  • Buffer allows you to manage 3 social media accounts and schedule up to 10 posts at a time for free
  • Tweetdeck allows you to monitor your Twitter, different hashtags, users and search terms on Twitter for free.
  • Hootsuite offers a free plan to manage 3 social media accounts to schedule up to 30 posts in advance.
  • Later is another free scheduling tool that allows you schedule 30 posts per month on each social media platform.

Creative Tools.

There are tons of free websites and applications out there to make creative graphics for you to use on your social media accounts. Create some great artwork to post with some of these!

  • Over is a free app to design Instagram story templates and social media flyers, banners and logos.
  • Canva allows you to create free custom graphics for flyers, marketing material and more.
  • Adobe Spark Post is another creative app to allow you to create graphics, flyers and banners.
  • Adobe Premiere Rush is a free video editing app perfect for easy video editing.

I hope this helps get your mind turning towards social! Comment your social media questions below!


About the Author:

Caitlyn Winkle

After graduating from the University of Akron, Caitlyn joined Atlantic-OASE in the fall of 2019. Caitlyn manages the social media and online content for the company. She also supports the Atlantic-OASE Professional Contractor (APC) Program and Marketing Departments in creating marketing and advertising strategies and plans.

Capturing the Perfect Water Feature Picture

Today, June 29th, is National Camera Day and in honor of National Camera Day, we wanted to share some tips and habits to take up on photographing your water feature projects!

Your Camera

You don’t need a fancy, expensive camera to take pictures that look professional! You have one of the best cameras in your pocket with your smart phone. Today, smart phone cameras are so advanced that you can’t tell the difference between a picture shot with your phone versus a camera, so use what you have available! If you have a physical camera, by all means, don’t let it go unused! Dust that baby off and start snapping!

Use a Tripod

If I recommend you buy anything to help take better pictures of your work with, it would be to purchase a tripod stand to put your camera or phone on. One of the biggest struggles people have with taking pictures and videos is keeping their hands steady to take the picture. Setting your camera or phone on a tripod allows you to capture exactly what you’re looking for and helps eliminate the blurry photos.

This is also a great tool to use when you want to capture videos of your water features and eliminate the shakiness. Put your phone on the tripod and just hit record! A tripod is the most simple tool to help you create professional worthy pictures and videos!

Move Your Camera

To give yourself the best range of photos, move your camera and tripod to different spots around your water feature! Take some pictures of the feature straight on, then move to the left and to the right to get some different angled pictures. Be creative with your photos, adjust the height of your tripod to be closer to the ground or high up for different view points. Take some close ups as well!

Form New Habits

I ask contractors and sales reps all the time for pictures of the projects they’re working on. Most of the time, I get the “I forgot to take pictures” response. I get it. When you’re out on the job, that’s the last thing you want to worry about. Time gets away from you and you forget to take pictures of your work. We want to change that! Because the best way to get more work is to show off the work you’ve already done!

Start trying to form new habits while out on the job site to include photography into your routine. Think of what you want to show your future clients. Homeowners want to see examples of what you can create for them. Take some before pictures, document the progress of the project and the crew helping on the job and then, of course, the finished job.

The easiest way to make sure you’re grabbing the pictures you need is to set times during the day to take your pictures.

  • Take pictures the morning of right before you start your project.
  • Take pictures when you stop to take a lunch break. This is will be great progress pictures!
  • Take pictures when you leave the job site.
  • Take the final finished project pictures.

Usually these are times where you’re not working for a moment and can snap a few shots. And let’s be real, when you’re not working, you’ve picked up your phone anyways. Why not make a habit to quickly take some pictures?

Make Time to Go Back and Photograph

To get some great final pictures of your water feature, schedule a time to come back and take some pictures once the water has settled and the flowers and greenery all have grown in! It makes such a difference in your photos and gives you an opportunity to show more before and after pictures!

Save Your Pictures!

There’s nothing worse than losing pictures of a completed project, especially for contractors who travel for their projects. We all know it’s not easy to get back to the same location to take pictures if you lose them. There’s plenty of ways to back up or save your pictures in more than one location to make sure you don’t lose them if your phone takes a plunge in the pond. Whether you simply just email yourself your pictures or have a system for uploading, find the best way to save, store and organize your photos so that they’re easy to go back and find what you’re looking for!

What other tips would you like to see from us? Leave a comment below!


About the Author:

Caitlyn Winkle

After graduating from the University of Akron, Caitlyn joined Atlantic-OASE in the fall of 2019. Caitlyn manages the social media and online content for the company. She also supports the Atlantic-OASE Professional Contractor (APC) Program and Marketing Departments in creating marketing and advertising strategies and plans.

How A Fountain Can Increase Your Home’s Curb Appeal

Guest Author: Samantha Leon from housetipster.com

After a lengthy commercial break, Alex Trebek slowly strides over to the podium to reveal the Final Jeopardy answer. With a little pomp, he reveals the Final Jeopardy answer to be “The most important thing homeowners have to do.” You immediately scribble down your question and confidently set the marker down.

The question is “What is increasing the value of their homes.”

You did not wager it all, but you got it right. No other obligation a homeowner has to fulfill is more important than increasing the value of his or her home. Now that we know what should matter most for homeowners, how do we go about increasing the value of our homes?

It starts with enhancing the curb appeal of your home.

What is Curb Appeal?

You probably understand the importance of curb appeal as it refers to increasing the value of your home. However, what exactly is curb appeal? It certainly is not a tangible asset that you add or install, such as a pergola or a swimming pool. Yes, you can add or install a tangible asset to improve the curb appeal of your home, but that does not answer the question “What is curb appeal.” Curb appeal represents the first impression someone has as he or she passes by your home. It boils down to how your home appears to someone else who is standing by the curb. Enhancing the curb appeal of your home ensures your home stands out from the rest of the homes in the neighborhood.

Here are a few examples of how to increase your home’s curb appeal:

  • Create a garden
  • Finely manicure the hedges
  • Paint the shutters
  • Add stained glass windows
  • Install a fountain

Why a Fountain Can Enhance the Curb Appeal of Your Home

Whether you add a fountain as a single accessory or place an outdoor water fountain next to a small pond, you can expect to enjoy several benefits that lead to an enhanced curb appeal for your home.

Subtle Elegance

Curb appeal is mostly associated with aesthetic appeal. After all, first impressions make a huge difference for establishing curb appeal. With an outdoor fountain, you create a subtle type of elegance that lets everyone passing by your home that you have refined taste and a sense of how a little bit of elegance can go a long way.

It’s More than a Structure

Why do Buddhist monks mediate around water fountains located next to lush gardens? The answer is the sight and sound of flowing water soothes the soul. When someone passes by your home, the sight and sound of flowing water will produce a meditative like state that alleviates stress. In fact, the sight and sound of water will be a good reason for people to stop in front of your home. This will help you get people to notice other aesthetically appealing features of your house.

Bird Magnet

Another soothing feature of an outdoor water fountain is how the home accessory attracts birds. When someone passes by your home and notices a horde of birds flapping their wings during a bath, you have made your home stand out from the rest of the homes in the neighborhood. Although a bird feeder can have the same effect at a fraction of the cost of installing a water fountain, some species of birds like robins, thrushes, and orioles do not like to congregate around a bird feeder.

Is a Bubbling Rock Fountain Right for Your Home?

With adding a fountain, a slam dunk for increasing your home’s curb appeal, what type of water fountain is the right addition? If your front yard is smaller than the average size of the front yard in your neighborhood, you should consider installing a bubbling rock fountain. With customization of both size and shape an option, you can find the right bubbling rock fountain that gives the look of natural granite to increase your home’s curb appeal. You can add a bubbling rock fountain in a space as small as two feet by two feet.

Maintenance for a bubbling rock fountain involves keeping the water level topped off, a simple step to routinely check. Replenishing the water supply is important, as you can expect to lose a considerable amount of water to evaporation. If you live a region that experiences freezing temperatures at some point during the year, all you have to do is remove the basin pump and store it the garage until the thaw arrives. Bubbling rock fountains cost between $1,000 and $2,000, with size and the type of rock representing the two most influential cost factors.

Healthy Home Accessory

Water fountains increase the humidity level outside of your home to rid the air of dust and other types of allergens. Flowing water produces negative ions, which scientific studies have shown to have a positive effect on mood and overall health. The health benefits of installing an outdoor water fountain are an important part of why a fountain can enhance the curb appeal of your home.

2019 Atlantic-OASE Professional Conference

The Third Annual Atlantic-OASE Professional Conference held last week in Cleveland Ohio was an event not to be missed.

Thorsten Muck, CEO of OASE Living Water and Jeff Weemhoff, President of Atlantic-OASE

New this year, early arrivers attended 3 hands-on business workshops focusing on Business Strategy, Social Media and Water Feature Maintenance, hosted by experts Yolanda Ortiz of Corazon Business Coaching, Melanie Downes of The Grapevine Pro and our own Sean Bell.

Hands-on business workshops hosted by Yolanda Ortiz, Melanie Downes and Sean Bell

Yolanda Ortiz returned for her second conference, presenting her new workshop Culture, Hiring and Your Bottom Line to an appreciative audience. Melanie brought her 25+ years of experience as an entrepreneur in the family landscape and water feature business to fire up attendees with exciting new takes on Marketing and Social Media. Sean Bell educated attendees on Adding Maintenance Plans to your Business, offering lucrative insights into that bread-and-butter aspect of water gardening.

Welcome dinner at Pine Lake Trout Club
Welcome dinner at Pine Lake Trout Club

Wednesday evening, after rallying at the Hilton Garden Inn Twinsburg, our base of operations this year, we set off for the always beloved Pine Lake Trout Club. Jeff Weemhoff warmly welcomed attendees of the ever growing Conference, sharing his plans for the continued and accelerating expansion of Atlantic and OASE and insights into the coming year. Then we partied into the night at the beautiful timbered fishing lodge surrounded by the many streams and waterfalls, good food and drink enhancing the great networking and camaraderie.

Jeff Weemhoff and Thorsten Muck present the future of Atlantic-OASE

Thursday began early with a message from Jeff and Thorsten Muck, CEO of OASE Living Water, on the bright future of Atlantic and OASE. Presentations on social media, advanced bog construction, product development, water feature estimating and distributor meeting preceded lunch, then we boarded buses and headed over to AWG headquarters.

Demi Fortuna and Brandon Dwyer at the Fountain Nozzles 101 Station

There we split into rotating groups visiting seven Demonstration Stations, showcasing the power of PondoVacs; the new Atlantic InfiColor Lighting System; automatic ScreenMatic2 filtration; tips on multiple Fountain Nozzle installation; the ease of adding FiltoClear Pressure Filters to existing ponds; programming the Easy Garden Control Cloud-based control system and a workshop on Photographing Water Features by last year’s APC of the Year Shane Hemphill.

Frayne McAtee at the Connecting to Your Water Feature Station

With heads still buzzing with all they had seen and heard, attendees were treated to a surprise stop on the ride back to the hotel. The buses pulled up and then into the huge new 170,000 sq. ft. facility, where a champagne toast accompanied the reveal of the new building. What better place to announce the 2019 Atlantic Professional Contractors of the Year?

Jeff Weemhoff welcomes conference attendees to the NEW Atlantic-OASE headquarters

Congratulations to TRAVIS WHITAKER – APC OF THE YEAR! With strong business growth over the past 15 years combined with excellence and creativity in water feature construction and design, Travis and Shannon Whitaker and their team are at the top of their game. A key contractor in his market, Travis has landed multiple large, high profile projects, but has continued to be a team player, helping fellow contractors when called upon in the best spirit of caring and generosity.

Whitaker Waterscapes, 2019 Atlantic-OASE Professional Contractor of the Year recipients Travis & Shannon Whitaker

Atlantic created a whole new award for another standout member of the Community, Matt Boring! Matt earned the Presidential Award in recognition of his constructive and helpful attitude to all in the industry, as well as the excellence of his work. His positive outlook and advice on the APC Facebook page have greatly increased the value of the group for all, while his sharing of his body of work and innovative construction projects has inspired and promoted both the industry and Atlantic. Congratulations Matt!

Texas Ponds and Water Features, 2019 Atlantic-OASE Presidential Award recipients
Matt Boring and Carlos Ordaz

Finally, in recognition of his long-standing dedication to the Water Gardening Industry and his unique standing amongst (and usually a head above) his peers, Atlantic was proud to present the Monster Award to our beloved Lloyd Lightsey. Always there to lend a helping hand, always smiling, Lloyd has always loved to make all around him smile, but he and Karrie have also dedicated their time and energy (even his beard) to the very serious challenge of raising money for cancer research. Lloyd, our Pond Monster, we salute you and Karrie for your good works and your unique standing in the industry! The award, named The Monster Award, will be given out annually moving forward.     

The Pond Monster, 2019 Atlantic-OASE Monster Award recipients Lloyd & Karrie Lightsey

After the surprise visit to the new building concluded, we spent the final evening of our wonderful time together playing and partying at Punch Bowl Social in downtown Cleveland. We thank all our attendees for another rewarding and informative Atlantic-OASE Professional Conference, and look forward to seeing you next year!

Dinner and games at Punch Bowl Social in downtown Cleveland
Dinner and games at Punch Bowl Social in downtown Cleveland

Tools That Don’t Suck – The Wobble Wedge

June 7, 2019

TOOLS THAT DON’T SUCK

As water feature installers, my sons and I are used to hard, dirty, sometimes dangerous work. We enjoy what we do, whether it’s digging ponds, plumbing pumps, rolling boulders or tweaking waterfalls. We also value anything that helps make the work easier or more fun. We’re always looking for tools, apps or gadgets that save time & effort, eliminate stress, add to our comfort on the job or are just fun to use. Often a buddy will turn us on to one. I’d like to return the favor by passing our favorite Tools That Don’t Suck along to you.

The Wobble Wedge

Sometimes the best stuff comes in the smallest packages. That’s the way I think of this next doohickey. This deceptively simple device that’s so well engineered that I now take them for granted. But that’s only because I keep a jar full of them in every truck. I’m talking about the modest, overachieving Wobble Wedge.

Photo from WobbleWedges.com

The manufacturer calls them “a modular system of securely-stackable interlocking plastic shims”. Like any good system, there are a number of models to choose from. There are flexible and rigid wedges, white, black or clear in color. Three different sizes, all interlocking and cross-nesting, accommodate all sorts of leveling, shimming, tightening and locking tasks in and out of doors. All feature tiny ribs that lock wedge-to-wedge, regardless of the size of the wedge.

Wobble Wedge, Basalt Column
Can be adjusted in tiny increments and lock where you leave them.

For our purposes, we like the rigid standard black wedges for shimming columns and overflowing vases that need small adjustments, while the Big Gap wedges handle really uneven situations. Regardless of the size, all Wobble Wedges can be adjusted in tiny increments and lock where you leave them, no slipping or shifting.

Are they worthy of the status “Tools That Don’t Suck?”

Heck yes! These guys thought of everything that I could want on the job, and they have a couple of patents to prove it. The standard black Wobble Wedges are small and easily concealed. The hard plastic is pretty much indestructible. I say that after shimming over a thousand pounds with them, driving them home with a mallet to get a granite sphere dead level. They’re even forgiving! If you push them too far under a really big fountain or stone column, they have an inset Grab Bar at the back of the wedge that lets you pull them back out with a needlenose plier.

Wobble Wedge, Basalt Column
Grab Bar at the back of the wedge that lets you pull them back out.

Did I mention that they are 100% Made in the USA? And they’re inexpensive to boot, around $20 for a bucket of 75! When I showed one to my friends at a distributorship I was visiting, they brought them in the next day, no further convincing necessary. Love at first sight. 

If you haven’t already, try Wobble Wedges. I think you’ll like them.

Also check out or blog on the Atlantic Eco-Rise System to create reservoirs of practically any size, shape and volume supporting any number of decorative items with complete adjustability.

Social Media Tips & Tricks

Social Media these days is rapidly changing, and sometimes let’s be honest, it’s really hard to keep up! There are so many channels and there is always an update to be downloaded, or learned and let’s face it, it’s a lot easier to share this information with each other than it is for each of us to research it on our own.

So here are a few things that I’ve recently found to be helpful in my daily social media activities.

Facebook – Creating a Pixel:

facebookNow, I haven’t yet used this little gem, but my expectations of it are quite high. From what I’ve read, once you install the pixel code in the header of your website, you can track multiple things when a user clicks on your ad like what device they are using, where they are from, the average age of the user clicking on your ad, etc.

Here is a link to a page all about the Facebook pixel if you’d like to learn more.

Twitter – Tweeting Full Videos:

Now from what I’ve heard, not very many people know about tweeting full videos, only 30 second clips. Through one of the many Twitter webinars I’ve listened to or one of the many articles I’ve read, I came across a hack on how to tweet FULL videos. Hopefully if your company uses Twitter, you can use this to your advantage.

So here are the steps:

First visit your Twitter page and click on your profile icon in the top righthand corner and select “Twitter Ads”.Select Media

Next select “Creatives” and in the dropdown menu select “Media”.

On the left side of the page under “Library”, select “Videos”.

Select VideosSelect “Upload Media” and locate the video file you want to upload.

Unfortunately there is no capability as of now to schedule full video tweets in advance . You will have to follow these same steps to tweet full videos as needed.

Upload VideoInstagram – Use the Business Page to your advantage:

Instagram recently came out with Business pages, which is helpful if you use Instagram to push your brand recognition and get your name out in the open. It provides companies with the ability to add their contact information in their profile without being very limited to the content. Of course there still is some character limitations for this Information section, but at least now you don’t have to stuff that section with your contact information, website and about info.

Another great thing that they’ve introduced for business pages is the analytics side. You can now see your post impressions, reach and engagement on each photo or video that you post.

Not only do you get to see insights on posts, but your profile also offers insights on the percentage of which gender is following and interacting with you, the age range, locations, and the average time your followers are using Instagram each day. Pretty cool!Instagram for Business

If you haven’t already switched your profile over to a business profile, I highly encourage you to do so and start looking at your insights.

Pinterest – The Pinterest Tag:

pinterestAnother great trick that I have not yet implemented but plan to in 2017 is the Pinterest Tag. Similar to the Facebook Pixel, the Pinterest Tag allows your to track actions that users take even after they’ve clicked on your pin. Track things like actions taken or events that users have encountered like if they’ve added something to their cart, made a purchase, searched for something specific on your website, the list goes on with what this tag can do.

Here is a link if you’d like to learn more about the Pinterest Tag and step by step instructions on how to implement it.

If you know of anymore tips or tricks when it comes to these social media channels, or any others that you’d like to add, please add them in the comment section below. I’d love to hear what you’ve discovered.

 


 About the Author:
Meet Shelby, AWG Graphic Designer and Social Media ExtraordinaireSHELBY SCUDERI

Atlantic Water Gardens Graphic Designer and Social Media Extraordinaire, Shelby has been with Atlantic since 2011. In addition to keeping up with social media trends and ensuring that the website and all social networks are running smoothly, Shelby also manages Atlantic’s advertising and marketing programs.

Feeling lost on Facebook?

Recently, Facebook has updated their layout and basically the functionality of how users manage their business’ Facebook pages. Like a lot of you, I also asked myself the questions; “How do I do this now?” and “Where did that go?”

After spending some time navigating through my Facebook pages, I got a handle on where everything I use as a resource is for managing our Facebook page.

Figuring that it was a little difficult for me to find out where everything was, and learning how to use this new functionality, I’d like to share with you some things that have changed, and how to use them now.

How does my page, “Like” other pages now?

After spending too much time trying to figure this out on my own, I left it to Google. It took some time to find instructions for the most recent update, but I did end up finding what I was looking for. Since you now technically can only use Facebook only as yourself in a sense, you cannot just LIKE a page without “Liking” it as yourself, Facebook added an extra step.

How to "Like" a page

Once you are the on the page that you want to “Like”, you will have to select the button with the three dots, and then select “Like as your page”. A prompt may then appear if you manage multiple pages,  asking you which page you would like to “Like” the current page as. I know, very confusing.

Where did my pages feed go?home_sidebar

Yet another inconvenient process I had to go through just to find my pages newsfeed. Before you would simply select which page you wanted to use Facebook as, and voila! Instant newsfeed. Now, to find your pages’ newsfeed, you will need to begin on your own newsfeed or “home” and select your page from the left hand side.

If you only manage one page, you will be able to just select “Pages Feed” and your pages’ newsfeed should display, but if you manage multiple pages, this may not be specific enough for you. All of the Page’s newsfeed that you manage will show up. You will need to take a couple additional steps to see a single Page’s newsfeed.

Continue to select the page that you would like to see a newsfeed for.

Select "See Pages Feed"

From there you will be brought to your timeline of your business page.  On the left hand side, under your profile picture, you will see things like, how many likes your page has, check-ins, or your post reach. In this section you will also see, “See Pages Feed”. Go ahead and select it and up will come all of that pages that you have liked, posts where you can like, comment and share, which brings me to my next point.

 

Liking and Commenting

Like, Comment, Share as yourself or your page

Yet another time consuming update that you may or may not have noticed, is when you want to post a comment, like or share something, you need to choose which user you want to do so as. You can switch between users or pages by selecting the dropdown arrow in the bottom righthand corner of a post and selecting which account you would like to interact with the post as. Remember, you will have to do this each time you want to like, comment or share a post.

I hope these few tips help with how you manage your business’ Facebook page and don’t leave you even more confused than you were before. If you have any other suggestions on how to better use Facebook after this new update, comment below. Or comment any questions and I will do my best to answer!


 About the Author:
Meet Shelby, AWG Graphic Designer and Social Media ExtraordinaireSHELBY SCUDERI

Atlantic Water Gardens Graphic Designer and Social Media Extraordinaire, Shelby has been with Atlantic since 2011. In addition to keeping up with social media trends and ensuring that the website and all social networks are running smoothly, Shelby also manages Atlantic’s advertising and marketing programs.