The Third Annual Atlantic-OASE Professional Conference held last week in Cleveland Ohio was an event not to be missed.
New this year, early arrivers attended 3 hands-on business workshops focusing on Business Strategy, Social Media and Water Feature Maintenance, hosted by experts Yolanda Ortiz of Corazon Business Coaching, Melanie Downes of The Grapevine Pro and our own Sean Bell.
Yolanda Ortiz returned for her second conference, presenting her new workshop Culture, Hiring and Your Bottom Line to an appreciative audience. Melanie brought her 25+ years of experience as an entrepreneur in the family landscape and water feature business to fire up attendees with exciting new takes on Marketing and Social Media. Sean Bell educated attendees on Adding Maintenance Plans to your Business, offering lucrative insights into that bread-and-butter aspect of water gardening.
Wednesday evening, after rallying at the Hilton Garden Inn Twinsburg, our base of operations this year, we set off for the always beloved Pine Lake Trout Club. Jeff Weemhoff warmly welcomed attendees of the ever growing Conference, sharing his plans for the continued and accelerating expansion of Atlantic and OASE and insights into the coming year. Then we partied into the night at the beautiful timbered fishing lodge surrounded by the many streams and waterfalls, good food and drink enhancing the great networking and camaraderie.
Thursday began early with a message from Jeff and Thorsten Muck, CEO of OASE Living Water, on the bright future of Atlantic and OASE. Presentations on social media, advanced bog construction, product development, water feature estimating and distributor meeting preceded lunch, then we boarded buses and headed over to AWG headquarters.
There we split into rotating groups visiting seven Demonstration Stations, showcasing the power of PondoVacs; the new Atlantic InfiColor Lighting System; automatic ScreenMatic2 filtration; tips on multiple Fountain Nozzle installation; the ease of adding FiltoClear Pressure Filters to existing ponds; programming the Easy Garden Control Cloud-based control system and a workshop on Photographing Water Features by last year’s APC of the Year Shane Hemphill.
With heads still buzzing with all they had seen and heard, attendees were treated to a surprise stop on the ride back to the hotel. The buses pulled up and then into the huge new 170,000 sq. ft. facility, where a champagne toast accompanied the reveal of the new building. What better place to announce the 2019 Atlantic Professional Contractors of the Year?
Congratulations to TRAVIS WHITAKER – APC OF THE YEAR! With strong business growth over the past 15 years combined with excellence and creativity in water feature construction and design, Travis and Shannon Whitaker and their team are at the top of their game. A key contractor in his market, Travis has landed multiple large, high profile projects, but has continued to be a team player, helping fellow contractors when called upon in the best spirit of caring and generosity.
Atlantic created a whole new award for another standout member of the Community, Matt Boring! Matt earned the Presidential Award in recognition of his constructive and helpful attitude to all in the industry, as well as the excellence of his work. His positive outlook and advice on the APC Facebook page have greatly increased the value of the group for all, while his sharing of his body of work and innovative construction projects has inspired and promoted both the industry and Atlantic. Congratulations Matt!
Finally, in recognition of his long-standing dedication to the Water Gardening Industry and his unique standing amongst (and usually a head above) his peers, Atlantic was proud to present the Monster Award to our beloved Lloyd Lightsey. Always there to lend a helping hand, always smiling, Lloyd has always loved to make all around him smile, but he and Karrie have also dedicated their time and energy (even his beard) to the very serious challenge of raising money for cancer research. Lloyd, our Pond Monster, we salute you and Karrie for your good works and your unique standing in the industry! The award, named The Monster Award, will be given out annually moving forward.
After the surprise visit to the new building concluded, we spent the final evening of our wonderful time together playing and partying at Punch Bowl Social in downtown Cleveland. We thank all our attendees for another rewarding and informative Atlantic-OASE Professional Conference, and look forward to seeing you next year!